TPXimpact
TPXimpact wants you to know change doesn’t always look the way we expect. A lot of change happens in boardrooms, emails, and post-it-notes. The team at Definition worked to create an exciting video to show what happens behind-the-scenes to power real change.
Inspired by their quirky illustration style and beautiful branding, we take the viewer through the world of TPXimpact. The story starts with a woman being beckoned into her computer screen and taken on a journey through all the places where impact starts.
Rough Storyboard
Impressions
Socials
The main film was adapted for multiple platforms, namely LinkedIn ads, pre-rollers and website interscrollers. The video was condensed to effectively communicate the message in short 10-30 second clips and still look visually striking in different dimensions.
