Our team Definition were asked by Schwa to create a quick video to promote their main service: Tone of Voice. Each big brand has a unique and recognisable voice, and it can be imperative to reaching users and customers. The video showcases the subtle, but effective differences between how brands like Nike, Google and Oakly write.

A video about writing should keep the focus on words. Which is why we went with a simplistic approach, keeping visual elements minimal.