SECO Cooperation program launch

The Swiss State Secretariat for Economic Affairs (SECO) has launched several cooperation initiatives with different countries. In 2024, SECO launched a new program in South Africa to promote a more viable and resource-efficient private sector, and encourage reliable economic framework conditions.

This video explains how and where SECO aims to support South Africa to develop a competitive economy and was published with the announcement of the launch in 2021. Portraying the two partnering countries as characters, working and growing together, the video aims to show the ways in which South Africa will be uplifted through this program.

Impressions

Storyboard

The explainer on the SECO website

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